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April Director Education Day


Sunday, April 22, 2018

5:30 -
6:15 pm




Monday, April 23, 2018

7:00 am
Group Buffet Breakfast (available 7:00 - 8:00 am)
8:30 am


Director Education Program
     Robbie Marchant, Chair
     Educational Services Committee, Presiding

BLC 944.1 - Giving & Receiving Effective Feedback
     Beth Knudson, BeThEnergy Consulting


Lunch for class attendees

3:30 pm  



Director Education Program:


Giving & Receiving Effective Feedback

Is feedback necessary? Many people don't like to offer feedback in a professional setting and even fewer like to receive it. However, studies show that giving and receiving feedback is a requirement of any functional relationship. Electric co-op boards must give feedback to the CEO if the relationship with its only employee is to be effective and productive. Directors receiving feedback from members is the bedrock principle of co-op democracy and member engagement. This course will provide valuable skills and instructor-guided practice opportunities to sharpen the skills needed to successfully give and receive both types of feedback.

Key topics:

¨ Recognize the importance of giving and receiving feedback effectively

¨ Given a scenario, conduct and evaluate effective feedback practices

¨ Demonstrate techniques for delivering feedback to CEOs of different generations or gender

¨ Given a member-on-the-street scenario, practice receiving and responding to feedback about your co-op

About the Instructor:  Beth Knudson, BeThEnergy Consulting

As her company name indicates, Beth’s energy and her passion for electric cooperatives are the driving forces behind her consulting business.

Beth began her cooperative career as a Marketing & Event Coordinator in 2011. She now focuses on cooperative education and youth development. Whether she’s teaching and developing curriculum for high schoolers, co-op employees, or board members, Beth’s goal is to teach others about the rich history, current opportunities, and promising future of electric cooperatives.

Beth has a degree in education from Minnesota State University Moorhead. When she’s not running around the country spreading the good news about electric co-ops, she is home in Minnesota. She has four spirited kids and the most supportive husband on the planet. She affectionately refers to her tribe as the #AnokaCounty6Pack and loves being outside, (except when it’s REALLY cold) curling up with a book, writing, and sitting in bleachers watching her aforementioned troop of kiddos find their own passions.




Omni Hotel     
100 South 12th Street
Richmond, VA 23219
(804) 344-7000


Group Room Rate:

  • Flat rate of $164.00 plus tax for single or double room.
  • 1 night’s advance deposit or credit card guarantee secures room reservation.
  • Hotel accepts major credit cards or cash for settlement of account.

Reservation Cut-off Date:

Check-in/Check-out Times:

  • Check-in is after 3:00 pm and check-out is 12:00 pm.

Cancellation Policy:

  • Cancellations received 72 hours before day of arrival avoid penalty of first night’s room rate.


  • Valet parking is available for $22 per day, which includes unlimited ins and outs.




Member cooperatives will be billed following the meeting for attendees as follows:

  • Director Education Program     $400.00 per person
  • Breakfast Buffet Monday          $37.50 per person
  • Lunch Monday                          $42.00 per person



Special Note:

  • In accordance with Title III of the Americans with Disabilities Act, we invite all registrants to advise us of any disability and any requests for accommodation to that disability.  Please submit your request as far as possible in advance of the program you wish to attend.




The deadline to register is Monday, March 26, 2018. 

Final guarantees are due by Friday, April 13, 2018.

Member cooperatives will be billed based on figures in-hand on April 18th.


Questions? Contact Brandon Burton, Director of Continuing Education at or (804) 968-7153.



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This form will allow you to register up to 15 attendees plus their guests. In order to register more than one attendee, click on each "Attendee Registration" link below. For example, to register a second attendee, click on "Attendee Registration #2" and fill in their information.

When you have finished registering, scroll to the bottom of the page and click the Submit button.

Attendee Registration #1
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Please specify any dietary restrictions for the attendee or guest.

To complete your registration, click "Submit." You will receive an automated email confirming your registration.

PLEASE NOTE: If any required information is missing, you will be redirected to the top of the page. Here you will be given an opportunity to review the required fields (*) and update any missing information. Please remember to click "Submit" again to complete the registration.

Contact Brandon Burton at the VA, MD & DE Association of Electric Cooperatives at or (804) 968-7153 should you have any questions or need assistance.


We look forward to seeing you in April! 

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